PR Tip of the Week: Engage with Local Media
Earning media coverage in local markets is one of the best ways to build credibility and gain media experience, even if your business or nonprofit serves a national audience.
Earning media coverage in local markets is one of the best ways to build credibility and gain media experience, even if your business or nonprofit serves a national audience. For organizations with a local or regional audience, local coverage gets your news in front of the communities most impacted by your work. For those with national reach, it strengthens your media portfolio and brand messaging while attracting loyal stakeholders.
Consider what news your community cares about most and determine how you can help fill a gap for reporters. For example, can you offer expert advice on seasonal topics, like tax season? Are you hosting a webinar that local leaders could benefit from learning about? Do you have testimonials from citizens nationwide that could be turned into human interest stories? Regardless of the story, remember your audience and find ways to add value.
If you're ready to explore thought leadership and where it fits into your PR strategy, let's chat! Schedule a free consult with me here.
PR Tip of the Week: Share your passion and experience with thought leadership
Regardless of your profession, thought leadership is a great way to build trust and recognition as an industry leader. By doing so, you'll answer your target audiences' questions while drawing new stakeholders to you.
Thought leadership is a worthwhile component of any PR strategy. In simple terms, this tactic integrates content marketing to showcase expertise and personal perspective and ultimately establish credibility and authority. Typically, thought leadership content offers industry insights without directly asking for anything in return. Instead, you're sharing knowledge to strengthen the brand. The practice also has an SEO benefit as it simultaneously boosts web traffic and increases lead generation.
Regardless of your profession, thought leadership is a great way to build trust and recognition as an industry leader. By doing so, you'll answer your target audiences' questions while drawing new stakeholders to you.
If you're looking for ways to dip your toe into the thought leadership pond, start by honing your owned channels. From social media to blogs to newsletters, publishing your own content helps you deliver the information your target audience is looking for while positioning you as the go-to expert. And just as important, this type of regular contact with your stakeholders works to build an online presence that your community can rely on, trust, and also share — turning your audiences into brand ambassadors.
Eventually, you'll begin adding media engagements, speaking engagements, guest articles, and opinion pieces to your thought leadership mix, and having your owned channels established will not only add credibility to your profile but also give you valuable assets to add to your thought leadership repertoire.
If you're ready to explore thought leadership and where it fits into your PR strategy, let's chat! Schedule a free consult with me here.