PR Tip of the Week: Share your passion and experience with thought leadership

Thought leadership is a worthwhile component of any PR strategy. In simple terms, this tactic integrates content marketing to showcase expertise and personal perspective and ultimately establish credibility and authority. Typically, thought leadership content offers industry insights without directly asking for anything in return. Instead, you're sharing knowledge to strengthen the brand. The practice also has an SEO benefit as it simultaneously boosts web traffic and increases lead generation.

Regardless of your profession, thought leadership is a great way to build trust and recognition as an industry leader. By doing so, you'll answer your target audiences' questions while drawing new stakeholders to you. 

If you're looking for ways to dip your toe into the thought leadership pond, start by honing your owned channels. From social media to blogs to newsletters, publishing your own content helps you deliver the information your target audience is looking for while positioning you as the go-to expert. And just as important, this type of regular contact with your stakeholders works to build an online presence that your community can rely on, trust, and also share — turning your audiences into brand ambassadors.

Eventually, you'll begin adding media engagements, speaking engagements, guest articles, and opinion pieces to your thought leadership mix, and having your owned channels established will not only add credibility to your profile but also give you valuable assets to add to your thought leadership repertoire. 

If you're ready to explore thought leadership and where it fits into your PR strategy, let's chat! Schedule a free consult with me here.