PR Tip of the Week: Save Press Releases for High-Level News

I find it really interesting that while the PR industry is constantly evolving, the value of the good old-fashioned press release has remained the same. It’s one of the top ways organizations communicate with the media, and for good reason — they’re very effective.

While journalists are always looking for stories, it’s important to think about how your news can benefit the public (as opposed to being a 1-page ad of your business). Some announcements lend themselves to a press release, and some news is better suited to be shared directly with your stakeholders via your owned channels, like blogs, eNews, and social media.

So, what might be considered press-release worthy?*
✔️Acquisitions or partnerships
✔️Philanthropic endeavors
✔️Winning an industry award
✔️Community event announcements
✔️Study or survey results that directly and positively impact your business
✔️Changes in c-level leadership

*List is not exhaustive!

Creating and sharing an engaging press release is a process, and so naturally you’ll want to be sure that your efforts will yield ROI. The first way to do that is by sharing news that is useful to the journalist or editor on the receiving end, which will in turn increase the likelihood that your release will get covered.

If you need help creating a news-worthy press release, let’s chat! Schedule a free consult with me here.