PR Tip of the Week: Engage with Local Media

Earning media coverage in local markets is one of the best ways to build credibility and gain media experience, even if your business or nonprofit serves a national audience. For organizations with a local or regional audience, local coverage gets your news in front of the communities most impacted by your work. For those with national reach, it strengthens your media portfolio and brand messaging while attracting loyal stakeholders.

Consider what news your community cares about most and determine how you can help fill a gap for reporters. For example, can you offer expert advice on seasonal topics, like tax season? Are you hosting a webinar that local leaders could benefit from learning about? Do you have testimonials from citizens nationwide that could be turned into human interest stories? Regardless of the story, remember your audience and find ways to add value.

If you're ready to explore thought leadership and where it fits into your PR strategy, let's chat! Schedule a free consult with me here.