4 ways small organizations can secure free marketing
“The best marketing doesn't feel like marketing.” - Tom Fishburne
Marketing is key to raising brand awareness, but many small businesses and non-profits do not have huge budgets to play with. Luckily, technology has presented unique opportunities to utilize marketing in non-traditional ways.
Here are four free and creative ideas that smaller organizations can use to get their next event or new product noticed:
1) Send an invitation
Having a special event or fundraiser? Inviting local media is a great way to secure news coverage, build brand awareness, and highlight your cause.
ProTip – Increase your chances of having a reporter cover your event by targeting local media that have an audience similar to yours, keeping your invite to the point with clear leads and concrete start times, and including a calendar prompt so that the reporter can easily add the event to his or her schedule.
2) Make an announcement
Most newspapers have a community news section – use it! This is especially useful for non-profits. Use this section to share fundraiser, event, or volunteer opportunity announcements.
ProTip – Make sure your announcement has action photos. Also, be sure to include a short summary and a link to how readers can get involved.
3) Mobilize your loyal customers
Create buzz and authenticity for your business by enlisting your social media followers – all you have to do is ask. Urge your social media followers to share photos or video of themselves using your product, and have them tag your business or share your hashtag in the post – this not only widens your reach, but also turns your customers into brand advocates.
ProTip – Incentivize the ask by offering a discount, or post the best entries to your social media and tag the user.
4) Give a shout out
Engage with your sponsors, partners, and community by tagging them in related posts on your social media. Other organizations are more likely to repost and retweet to their social media where they are directly mentioned.
ProTip – Make sure to describe how the other organization is involved. This could be as simple as saying “Thank you for supplying 100 free lunches to help the needy!” or “Shout out to XWY-TV for covering our event today!”
Learn how K.E.Baker Marketing can help you tell your story – schedule your free consultation today!